Have we all become too good for manual labor and hard work? Have we all become obsessed with the idea of overnight riches made from undeserved celebrity or from the Internet? Are we all too content with sitting at our computers and reading about or looking at pictures of the world around us?
What Color is Your Collar?
We might all like to think that being a “knowledge worker” means that our brains are so big that we don’t have to use our hands to make a living. And if we do use our hands to make a living that that somehow means our brains are too small for knowledge work.
But wait a second…aren’t we forgetting that the world is made of real things? Aren’t we forgetting that we live in houses that were built by the hands of human beings? Aren’t we forgetting that the cars we drive, the buses we ride, and the planes we fly were all built by human beings?
Surely, knowledge workers had plenty to do with designing these structures and marketing them to us. But they wouldn’t have been built if the raw materials weren’t harvested by the hands of human beings, if those raw materials weren’t formed into steel and lumber, and if that steel and lumber wasn’t shaped into buildings and automobiles.
So no matter how badly we all want to be Internet entrepreneurs or knowledge workers, we must remember that the chairs we sit in, the desks that prop up our computers, the roofs that cover over our heads, and the food we eat were all put there by human hands and human machinery.
So What’s So Bad About Being Blue-Collar?
Not much, really. Here’s what it means to be blue-collar:
- You have specific and very useful knowledge – such as home-building, machinery repair, electrical repair, welding, and so on.
- You are more self-reliant – your work skills translate to home skills – you can fix things that break in your home, maybe you can even build a home, you can fix your own car, and you can do all of these things for your friends and family too. Blogging isn’t very helpful to your friends and family, is it?
- You are in demand – as long as the world needs real things (which will be forever) your skills will be needed.
- You are one heck of an entrepreneur – how many successful roofers, landscapers, plumbers, farmers, and electricians are self-employed? Many thousands is the answer to that question. Blue-collar folks know how to start a business, keep it running, and make a great living from it. How easily this mass of entrepreneurs is pushed aside by the passing parade of “modern” success.
That’s Why We Love Forklifts
Forklifts are at the core of “real” things in this world. There isn’t much that wasn’t at one time riding on the forks of a forklift. Bananas, lettuce, iPhones, laptops, lumber, bricks, and shingles all went for a ride on a forklift. Pots, pans, jars, light bulbs, boxes, and books were all carried around on forklifts at some point too.
The men and women that operate and repair these forklifts are all considered blue-collar. They use their hands to operate forklifts, to lift boxes and move goods, to make repairs, and to keep this world going. And that’s why we’re so proud to state our business so simply: “We Sell Forklifts.”
Image courtesy of Stoonn / FreeDigitalPhotos.net